Author: High End Nutrition
Rico Verhoeven sluit exclusief partnership met innovatieve nieuwkomer High End Nutrition
Rico Verhoeven sluit exclusief partnership met innovatieve nieuwkomer High End Nutrition
De King of Kickboxing en het voedingssuplementenmerk slaan de komende drie jaar de handen ineen
Amsterdam, 2 maart 2022 – High End Nutrition, innovatieve nieuwkomer op het gebied van voedingssupplementen en performance food, sluit een driejarig exclusief wereldwijd partnership met de sinds 2013 ongeslagen wereldkampioen: Rico Verhoeven.
“Het is bekend dat ik gezond en volgens een bewust leef- en eetpatroon door het leven ga. Mijn lijf heeft een verhoogde behoefte aan bepaalde voedingsstoffen, die moeilijker via alleen mijn voeding binnen te krijgen zijn. Supplementen zijn voor mij een goede aanvulling op mijn voeding.
Ik heb de afgelopen jaren veel partijen gesproken die graag met mij wilden samenwerken. Ik vond dat altijd spannend omdat mijn lijf mijn alles is, ik daar heel hard voor werk, stevig sta voor dopingvrije sport en daar heel beschermend in ben qua supplementen.
High End Nutrition is weliswaar een jong bedrijf, maar bestaat uit een team dat veel ervaring heeft en durft te innoveren en investeren in hoogwaardige producten die perfect aansluiten op mijn ideeën,” aldus Rico Verhoeven.

High End Nutrition is in 2021 opgericht door ex-professionele topsporter én voedingsexpert Tibor Koppers, met als doel een ware revolutie te ontketenen binnen de wereld van supplementen. “Rico Verhoeven is de absolute top binnen de vechtsport. Wij zijn dan ook enorm trots op deze samenwerking,” vertelt Koppers. ”Wij kijken er naar uit om hem de komende jaren te ondersteunen en adviseren op het gebied van voedingssupplementen en performance food.”
De productie van High End Nutrition vindt plaats in België, omdat het internationaal bekend staat om zijn strenge eisen aan supplementenproductie. “Onze producten bevatten exact wat er op het label staat. Niks meer, niks minder,” gaat Koppers verder. “Wij onderscheiden ons door absolute topkwaliteit ingrediënten zonder concessies, die voor sporters op elk niveau het verschil kunnen maken.”
Met een kantoor in Antwerpen, Amsterdam en sinds kort ook in Dubai, bedient High End Nutrition een grote internationale markt. Eerder kondigde het merk samenwerkingen aan met, de gedoodverfde troonopvolger in de Glory weltergewicht divisie, Hamicha en professional fitness model Henny Seroeyen.
Enkel vandaag ten ere van Rico Verhoeven 30% korting op alle producten!
Gebruik de kortingscode CHAMP 30
Rico Verhoeven enters exclusive partnership with High End Nutrition
Rico Verhoeven, the King of Kickboxing and the nutritional supplement brand, will join forces for the next three years.
Amsterdam, March 2, 2022 – High End Nutrition, an innovative newcomer in nutritional supplements and performance food, has concluded a three-year exclusive worldwide partnership with the unbeaten world champion since 2013: Rico Verhoeven.
“It is well known that I healthily go through life according to a conscious lifestyle and diet. My body has an increased need for certain nutrients, which are more challenging to get through my diet alone. Supplements are an excellent addition to my diet.
I have spoken to many parties who wanted to work with me in recent years. I was always nervous about that because my body is everything to me; I work very hard for it, stand firmly for doping-free sport, and am very protective of those supplements.
Although High End Nutrition is a young company, it consists of a team with a lot of experience and dares to innovate and invest in high-quality products that perfectly match my ideas,” says Rico Verhoeven.

High End Nutrition was founded in 2021 by ex-professional athlete and nutrition expert Tibor Koppers to unleash a true revolution within the world of supplements. “Rico Verhoeven is the absolute top in martial arts. Therefore we are extremely proud of this collaboration,” says Koppers. “We look forward to supporting and advising him in nutritional supplements and performance food in the coming years.”
The production of High End Nutrition takes place in Belgium because it is internationally known for its strict requirements for supplement production. “Our products contain exactly what is stated on the label. Nothing more, nothing less,” Koppers continues. “We distinguish ourselves through absolute top quality ingredients without concessions, which can make a difference for athletes at every level.”
High End Nutrition serves a large international market with an office in Antwerp, Amsterdam, and Dubai. Previously, the brand announced collaborations with the heir to the throne in the Glory Welterweight division, Hamicha, and professional fitness model Henny Seroeyen.
Today, there is only a 30% discount on all products to celebrate our partnership with Rico Verhoeven!
Use the discount code CHAMP30
High End Nutrition Launch Party
Launch Party in Dubai
Na maandenlang plannen en organiseren was het zondag 13 februari eindelijk zo ver, de lancering van High End Nutrition in het Midden-Oosten was een feit.
Bij een High End merk hoort een High End lancering en dus wilden we dit unieke moment niet aan ons voorbij laten gaan. We hebben tenslotte niet alleen topproducten maar ook een mooi verhaal dat gedeeld moest worden. Er moest dus een groot feest komen voor de hele top van de voeding-, fitness- en farmaindustrie en een eerste indruk maak je maar één keer, dus moest alles spectaculair zijn.

Maar hoe pak je zoiets aan? Gelukkig bleek dat makkelijker dan verwacht. We wisten namelijk al snel wie we wilden uitnodigen. Mourad, general manager UAE, en ik hebben door de jaren heen een groot netwerk opgebouwd van topsporters, bedrijven in de sport- en gezondheidssector en andere interessante individuen. 250 VIP uitnodigingen werden gedrukt, pakweg 200 mensen werden verwacht.
Ook onze locatie hadden we direct op het oog: Train Beach, een prachtige locatie die een luxueuze beachclub met privé strand en outdoor zwembad combineert met een moderne gym, bar en restaurant. Een echte hotspot in Dubai.
Het moeilijkste gedeelte was dan ook zorgen dat alles op het event, van het eten tot het personeel, van de goodiebags tot de aankleding en de drankjes, exact de uitstraling had die wij zoeken voor High End Nutrition. Alles moest dus perfect en juist omdat we zo bezig waren met het regelen van de details, begonnen we op te vallen: men had het over het aankomende event en ons merk. Zelfs Sjeik Hamad bin Abdullah Al Sharqi, de belangrijkste man in de fitnessindustrie in het Midden-Oosten, hoorde ervan en liet weten graag te willen komen. Hij was niet de enige die zich aanmeldde, in de laatste week in aanloop naar de launch meldden zich nog ceo’s, influencers en celebrities aan waardoor we uitnodigingen bleven bijdrukken en moesten cateren voor 100 mensen meer dan verwacht.
De nacht voor de launch kon ik bijna niet slapen van de positieve stress, zoals een kind heeft de dag voor zijn verjaardag. Het moment waar ik mijn hele leven naar uitkeek was nu echt aangebroken. Bij het zien van alle gasten die speciaal voor onze lancering waren gekomen maakte de stress plaats voor een gevoel van trots, energie en focus.
Het event vloog voorbij, waarbij de fotomomenten, gesprekken, handen schudden en interviews elkaar continu afwisselden. Maar het was een geweldige avond en de respons was overweldigend positief. In een paar uur tijd heb ik vele geweldige nieuwe mensen leren kennen alsook oude vrienden en relaties kennis kunnen laten maken met onze producten en het merk. Die paar uur tijd leverde net zoveel goede contacten op als de paar jaar ervoor.
‘En nu?’ horen we je denken. Zoals je inmiddels al gewend bent van High End Nutrition zitten we niet stil en is de volgende grote lancering inmiddels al heel dichtbij. Wat dit exact inhoudt? Dat hoor je dinsdag 1 maart al…

High End Nutrition Launch Party
Launch party in Dubai.
After months of planning and organizing, on Sunday, 13 February, it was finally time to launch High-End Nutrition in the Middle East.
With a High-End brand comes a High-End launch, so we didn’t want to let this unique moment pass by. After all, we have not only top products but also a beautiful story that has to be shared. So there had to be a big party for the entire top of the food, fitness and pharmaceutical industry, and since you only make a first impression once, everything had to be spectacular.

But how do you do something like that? Fortunately, that turned out to be easier than expected. We quickly knew who we wanted to invite. Mourad, general manager of UAE, and I have built up an extensive network over the years of top athletes, companies in the sports and health sector and other interesting individuals. 250 VIP invitations were printed, and about 200 people were expected. We also immediately saw our location: Train Beach, a beautiful place that combines a luxurious beach club with a private beach and an outdoor swimming pool with a modern gym, bar and restaurant. A real hotspot in Dubai.
The most challenging part was ensuring that everything at the event, from the food to the staff, from the goodie bags to the decoration and the drinks, had exactly the look we were looking for for High-End Nutrition. So everything had to be perfect, and because we were so busy arranging the details, we started to get noticed: people talked about the upcoming event and our brand. Even Sheikh Hamad bin Abdullah Al Sharqi, the most important man in the fitness industry in the Middle East, heard about it and expressed his willingness to attend. He wasn’t the only one who wanted to participate; in the last week leading up to the launch, CEOs, influencers and celebrities signed up, so we kept printing invitations and had to cater to 100 people more than expected.
The night before the launch, I could hardly sleep because of the positive stress like a child has the day before his birthday. The moment I’ve looked forward to all my life has now arrived. Seeing all the guests who had come especially for our launch, the stress gave way to a feeling of pride, energy and focus.
Time flew by, with photos, conversations, shaking hands and interviews continuously alternating. But it was a great night, and the response was overwhelmingly positive. In just a few hours, I got to meet many wonderful new people and introduce old friends and relations to our products and the brand. Those few hours yielded just as many good contacts as a few years before.
‘So what now?’ we hear you think. As you are used to from High End Nutrition, we are not sitting still, and the next big launch is already very close. What exactly does this mean? You will hear that already on Tuesday 1 March…

Introducing Hamicha to the High End Nutrition Team
High End Nutrition welcomes Mohamed “Hamicha” Mezouari to the team!
Many will already know him from his series of spectacular victories within the welterweight class of the world-famous kickboxing organization Glory. He managed to win all his matches at Glory within the first round by knockout, which, despite his young age (25 years), quickly earned him a notorious status.
Partly because of this, Hamicha is seen as one of the world’s most incredible martial arts talents. At High End Nutrition, we recognize that talent, and that is why we can proudly announce that High End Nutrition today officially sponsors Hamicha. Our goal is to grow together and make our names the biggest within our segments.
Hamicha’s ultimate goal is to achieve the title within multiple weight categories after the welterweight title. We will help him achieve this goal by ensuring that he can get the most out of his training without worries or obstacles and by assisting him optimally with all the challenges he will encounter on his path in the coming years.
The most important supplements for his goals are the Superior Creatine, Superior Multi and Stamina Intra Workout. These supplements aim to maximize your stamina, delay fatigue, and increase your strength for multiple reps or rounds.
Indispensable for a martial artist, and on top of this, they also help to develop lean muscle mass. Our new Endurance Package combines these three products at the best price.
High End Nutrition is offering a 25% discount on all products with the following discount code to celebrate this collaboration: HAMICHA25
High End Nutrition Launch
The Launch
The day is finally here! After a year and a half of product development, comparison, testing, sampling, meeting and design, we have finally arrived at the launch of the first product range of the brand new international supplement brand High End Nutrition.
High End Nutrition stands for the highest attainable quality in nutritional supplements and is a brand with offices in both Amsterdam and Dubai and production in Belgium. All formulas are tailor-made and unique. The products always combine different high-quality ingredients in the highest possible dosage in order to achieve the best possible results. High End Nutrition products often replace 3 competitor products. In the coming period, new products will be continuously released in order to be able to create a complete range for all goals and all athletes.
Want to receive a 15% discount on your first order?
To stay informed of all these new developments, we are also launching a newsletter today, sign up today and immediately receive a 15% discount code on your first order. Sign up on theNewsletter page or via the pop-up.
Sporty regards,
Tibor Koppers
Stamina Intra-Workout
Intra Workouts, the most underrated supplement
Everyone knows pre-workout boosters and post-workout protein shakes. However, intra-workout products such as our Stamina are much less produced and, therefore, much less known. That’s quite strange, as it is one of the most versatile and complete products that you can use and can improve your performance in almost any sport.
Stamina Intra Workout: the facts
Stamina is designed to maximize your endurance and recovery during training or competition and to delay muscle acidification. By mixing Stamina with water, you can provide your body with all the important fuels and nutrients during your workout.
This makes this product very suitable for strength athletes who need faster recovery and build more muscle, as well as for endurance athletes who want to be faster and continue longer.
Stamina combines 5 popular and scientifically based supplements in 1 product, all of them in the highest effective dosage.
Our intra workout contains:
- 6g BCAA’s in 4/1/1 Leucine ratio
- 6g L-citrulline for greatly improved blood flow
- 5g L-glutamine for improved recovery during and after exercise
- 30g of carbohydrates from Maltodextrin to continuously provide your body with energy and fuel during exercise
- 2000mg Stamina complex consisting of 1500mg Taurine, 300mg Grape Seed, 50mg Ginseng and various electrolytes
The best part of this product is that it is not only super effective, but also very tasty and available in 2 refreshing flavors.
Take 1 large scoop and mix it with about 500ml of water, but keep in mind: this can also be more or less depending on what you like during exercise.
Which flavor fits you best?
![]() Stamina Intra Workout 1.5kg | Tropical
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![]() Stamina Intra Workout 1.5kg | Green Apples
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